Social media can be an important facet of modern business. If your business doesn’t already have a social media presence, there are a number of reasons why it should. Whether you’re B2B, B2B, or B2B2C, social media today is one of the most vibrant methods of initiating and sustaining interest in your brand. Twitter has 304 million active users every month, and Facebook has just hit the billion mark, so there’s everything to gain by tapping into the action and reaching out and engaging. As for those who already know who you are and what you do – keep them updated and informed. Show them you’re great at what you do and gently work to retain their brand loyalty and interest.

We’re all aware of the trusted platforms that will help you get ahead. For B2B businesses, Twitter and LinkedIn can help you stand out as an authority in your field and show you have your finger on the pulse. B2C businesses can use Facebook to tap into lifestyle products and services, and Instagram is getting progressively more of a look-in on lifestyle, visual or creative businesses. Whatever you use, content needs to be super-relevant, professional, and target your audience. Being visible online can strengthen your brand and give you a leg-up against competitors.

…we’ll aid your ascent into the heady heights of Facebook, LinkedIn and the Twitter-sphere 

Quality is key. How well you deliver your messages will play a huge part in the level of positive engagement you receive in return. In the same way that a smile never goes out of style in the real world, maintaining a ‘friendly face’ on social is often important for consumer facing businesses – as are quick responses to questions and customer feedback. All of these will also aid your ascent into the heady heights of the Facebook, LinkedIn and Twitter-sphere – so stay where the action is and make sure you’re on hand to deliver. Social is a great place to showcase your thriving business, so talk about your achievements and successes and share your stories. Consumers are always drawn to a success story.

Finally, don’t fall behind. It takes time to build a great brand on social, so start as soon as you can to avoid having to play catch-up.